In the midst of the COVID-19 pandemic, a new matching grant initiative, the Our Heritage Program, aims to recruit Jewish public school students to in-person Chabad day schools for the fall semester.

Rabbi Zalman Shneur, the executive director of the Brooklyn-based Menachem Education Foundation, an organization dedicated to improving Jewish and Chabad education, and the creator of the initiative, believes that COVID-19 and resulting remote learning in many public schools presents a unique occasion for Jewish schools around the country to appeal to new students from the secular community.

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